Chef + Scientist + Coach = Your Better Health & Wellness

Not your average Functional Nutrition Coach

Hi, I’m Joseph Bershad, a Certified Functional Nutrition Coach based in Baltimore, Maryland. My life spans a deep love for and interest in food —  to how it’s sourced and prepared, to what it tastes like, and ultimately, how putting it in our bodies affects our health and well-being.

My love for food began as a child watching classic Saturday afternoon cooking shows on PBS. (Long before the Food Network!) This early inspiration led me in my mid 20s to culinary school in Philadelphia where I was formally trained in classic French cuisine. For the next 10 years, my skills delivered me to premiere French restaurant kitchens across Philadelphia and New York City, as well as a private chef during my time in suburban Philadelphia.

In my 30s (and for the next 20+ years), my love of science and food led me to food product development teams for Keystone Foods and McCormick & Company. The impact of my and my team’s work was certainly felt, or more like TASTED by the masses. I oversaw the development  and commercialization of many menu items for McDonald’s, Wendy’s, Chic-Fil-A, Subway, KFC, Chipotle Mexican Grill, Campbell’s Soup, and McCormick & Company. If you’ve ever had products from there, then you’ve tried my teams efforts, which I’m sure you loved.

While these were amazing jobs that allowed me to meet great people, learn and utilize new and exciting technologies, and travel all over the world, I woke up one day and said to myself that I couldn’t do it anymore.

I came to a conscientious crossroads. I was developing foods that I would never consume myself as I knew what happened to me when I ate them. How could I keep supporting mass produced food items full of unhealthy fats, flavors, preservatives and other ingredients that were difficult to pronounce? Not to mention, knowing that they were the very culprit making folks ill.

I knew then that it was time for me to do something different. With my food science and culinary background, I knew how to support my own and health and wellness. It was time to help others do the same, rather than making them sick.

This is what led me to become a certified Functional Nutrition Health Coach training at both The Functional Nutrition Alliance under Andrea Nakayama and at mindbodygreen’s Functional Nutrition Coaching program training under leading functional medicine doctors. like Mark Hyman, Jeffery Bland, Joel Kahn, Frank Lipman, Vincent Pedre, Amy Shah Will Cole & Stephen Gundry.

Now I want to help you to do the same by allowing you to learn and implement simple nutrition and lifestyle changes.

My lifetime in food gives me a distinct and unique perspective when it comes to health and wellness. I’m a CHEF. I’m a FOOD SCIENTIST. And now, I’m also a CERTIFIED FUNCTION NUTRITION COACH.

I’m excited to work with you to bring your health goals to fruition so that you can begin to live the life you always wanted, or get back to the one that was taken from you on account of pesky, embarrassing, and/or energy-draining health symptoms.

My Approach to Nutrition

Let’s get to the root!

We all want to live our best lives, but it’s no surprise that can often feel so far away. The standard American diet is partially to blame, chalk-full of excess calories, saturated fats, added sugars, too much sodium, not to mention dietary imbalances and shortfalls. These are the sources of chronic inflammation. If it sounds bad, you’re right. It is.

If this wasn’t enough, add on a high-stress job, poor sleep, and soon, unwanted health symptoms begin to add up. That’s why digestive issues, aches and pain, low energy, and trouble focusing on what matters are more common than ever.

But it doesn’t have to be like this! That’s why my Functional Nutrition and Lifestyle Coaching Programs look to face these issues head-on. Working one-on-one, we’ll address the root cause of your symptoms, reduce chronic inflammation, and get you back to the people and activities that mean the most to you.

Curious to know more?

Check out this video where I speak with LeeAnn Blanchard from Boots in Baltimore about my approach to health and wellness through Functional Nutrition Coaching.

Healing Is Not Linear. Nor Was My Path.

I care about your health journey because I was once there, too.

Today, I can say that I feel the best I’ve felt in my life. But it wasn’t always like this. I’m embarrassed to say that despite my love and knowledge of food and science, I experienced many of the same symptoms that you are experiencing.

In my 30s, I experienced digestive issues, brain fog, fatigue, lack of energy, and poor memory recall. I was told by traditional doctors that nothing was wrong with me and that I should simply accept this was the way it was and get on living. And that’s what I did until my late 40s.

But things only got worse. I developed lower back pain, which ultimately was due to three herniated lumbar discs from too much work travel, a two-hour daily commute, a suboptimal diet, lots of stress, and not enough exercise. This ultimately led me to having to have back surgery and a new road to recovery.

However my back troubles led me to a chiropractor who was also a functional medicine doctor. This was the light-bulb moment for me. I learned how to optimize my health. I changed my diet to an anti-inflammatory Mediterranean-based one. I began exercising the right way for me daily. I implemented new and key lifestyle habits that optimized my sleep, got me back to exercising, and helped me manage my stress. I dropped the 30+ pounds that I could never lose before, and that I continue to keep it off today.

It was this enlightening experience that inspired my passion for Functional Nutrition Coaching, and for helping others like you optimize their health so they could thrive!

Are You Ready to Feel Better and Re-Engage with Life?

Let’s go on a health journey together.

Are you tired of putting-off your own health?

Do you crave the time and energy to spend with the people you care most about?

Do you miss the person formally called yourself?

If the answer is yes, take your first step. Schedule your free, 30-minute discovery call to begin a journey you will never forget.

Book Your Free, 30-Minute Discovery Call

Join Others Who Took the First Step

Stop missing out on life. Get back to people and activities that mean the most.

Jonathan C.

Occupation: Consultant and Entrepreneur
Age: 64

“Joseph helped me make great strides in understanding how food affected me, making better daily choices, and generally having a greater relationship with food.”


Occupation: Retired
Age: 74

Joseph has been a wonderful nutrition coach. He’s very good with the science behind healthy eating and behaviors. He offers inspiring food ideas and lifestyle adjustments. In our 3 months of sessions, I achieved my goals and established new ones.


Occupation: Landscape Architect
Age: 48

While Joseph offered targeted strategies for reducing the inflammation that was causing my knee pain, he also provided a more holistic perspective for boosting overall wellness.

Nick W.

Occupation: Clinical Social Worker
Age: 48

“Joseph provides an intuitive, data-driven approach to changing how one conceptualizes their relationship with food. He comes to you with no judgment and uses his wealth of knowledge and experience to help to start to change habits.”


Occupation: VP Product Development
Age: 59

“Using his vast acumen, Joseph can find a path forward regardless of the complexity. He has keen attention to detail, sets clear milestones and enhances any person. Joseph handles difficult situations easily, excels in making informed decisions, and operates from a fact-based foundation.”

Note: Some names and photos of our clients have been changed to protect their privacy

Health and Wellness are Deep Passions of Mine, and They are also Ongoing

While my education and accolades mean something to me, it means a lot more to be able to bring my knowledge and expertise to you so you can change your life. I’m always on the lookout to expand my knowledge and associations so that I can bring it to you and my other clients.


Functional Nutrition Counselor
mbg certified
Institute for Functional Medicine
Walnut Hill College


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